Our Journey
Innovating Solutions from Nature’s Abundance
Who We Are
Empowering Lives Through Nature-Driven Innovations
We’re not just building products. We’re building a movement — one blade of grass at a time.
The world faces enormous challenges: hunger, waste, inaccessibility, and climate change. Instead of waiting for high-tech solutions, we looked to nature — specifically, to grass. Abundant, ignored, yet full of untapped potential. What began as a radical idea has grown into a bold innovation hub turning grass into food, sanitary products, bioplastics, and more.

Mission
To transform simple, natural resources into potent, sustainable solutions that effectively tackle pressing global challenges and uplift lives.
Vision
A future where no one is left behind — where food, hygiene, and sustainability are not luxuries, but basic rights, made possible through nature-driven innovation.
Value
We value creativity, sustainability, and accessibility, believing in the power of nature to provide solutions for a just and equitable world.

Our Team

Esther Irungu
Chief Operating Officer, Sanitary Pads Division
Leads the operations, production, and scaling of our biodegradable sanitary products.

Kimberly Kamau
Chief Operating Officer, Bioplastics Division
Oversees the research, development, and rollout of our eco-friendly plastic alternatives.